Partypoker, the online poker brand of gambling giant GVC Holdings, seems to be quickly inching closer toward joining the shared online poker liquidity project that officially launched early in 2018.
The operator said at the end of April that it was updating its .es website to make it look the same as its global .com website, thus indicating that the launch of shared poker tables is imminent. According to recent reports, partypoker was expected to go live with shared Franco-Spanish tables on the last day of April or May 1. It seems now that Spanish and French players will have to wait for a little more before being able to play with counterparts from the other country, but it also seems that partypoker’s entry into the shared liquidity scheme might happen any moment now.
It was last month when the operator received the necessary license for the operation of shared poker tables from the French gambling regulator, ARJEL. All operators interested in entering the online poker project are required to apply for the license and obtain it before being able to proceed any further.
Poker companies also need to make sure that they comply with the technical requirements that the regulator of France, Spain, Italy, and Portugal agreed to in the summer of 2017 when the shared liquidity agreement was officialized.
In addition, operators also need to provide players from their European networks with the same playing experience as the players on their global websites. This explains why partypoker had to adjust its local websites in preparation for the launch of its .eu network.
PokerStars is currently the only operator to offer shared poker tables. It merged its French and Spanish pools at the beginning of 2018 and is gearing up for a shared liquidity launch in Portugal. Partypoker has previously said that it would look to launch its .eu website in all four participating markets. However, the operator needs to obtain a license in Portugal, where PokerStars is currently the only regulated poker brand to be servicing Portuguese players.
ElkY Jumps On Board
Bertrand “ElkY” Grospellier recently joined partypoker’s team of brand ambassadors and it was confirmed that one of his tasks would be to promote the operator’s .eu website in his homeland, France.
With live tournament earnings of over $13.58 million and online earnings currently standing at nearly $2 million, ElkY is one of the stars of European and global poker, hence his role at partypoker to popularize its newest online poker endeavor. Grospellier has not been the first poker pro to be recruited by a poker room to promote its shared online poker liquidity interest. Mustapha Kanit and Adrian Mateos have been picked by French online poker operator Winamax to introduce its brand to players from Italy and Spain, respectively, as it is looking to expand to these markets as well as to Portugal as part of the shared liquidity scheme.
He recently left PokerStars’ team of sponsored poker pros, following the departure of a number of fellow players. And similarly to Isaac Haxton, who has been embroiled in a war of words with PokerStars for the past two years, Grospellier joined the ambassador team of probably its biggest rival.
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